http://www.britannica.com/EBchecked/topic/644059/William-I
Just about everything I look at suggests 942
I also read this: "December 17, 942 - William Longsword of NORMANDY (son of Rollo the Dane and Poppa, his concubine) was assassinated. His date of birth is unknown. Records say he was born “overseas” or not on the European mainland. Possibly in Britain, Ireland, Scandinavia, or one of the islands held by Vikings (Orkneys, Hebrides, Man, etc.), all plausible places for the son of a Viking to be born.
He was treacherously killed at the instigation of Arnulf I of Flanders at Picquigny-sur-Somme, France." (posted by Ky White)